UK review calls for regulation to address Facebook, Google adtech dominance

UK review calls for regulation to address Facebook, Google adtech dominance
James Panichi, Victoria Ibitoye, Simon Zekaria
mlex, 10 July 2020 (17 mins)

‘There’s no denying that tech giants Facebook and Google dominate the markets for online advertising, or adtech. The social media and search platforms argue that there’s nothing anticompetitive about this fact and the tailor-made connection between consumers and the products they want to buy amounts to a win-win. Yet a new report by the UK’s competition regulator has raised serious concerns about the platforms’ large market share and has raised the prospect of tough new regulation – even the breaking up of Big Tech businesses – to counter this unprecedented market power. If the recommendations are embraced by government they could have a serious impact on the platforms’ business model.‘